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Copywriters
Taxonomy Code: YO-4950.1300-140
Individuals who write advertising copy for use by publication or broadcast media to promote the sale of goods and services. They consult with sales, media and marketing representatives to obtain information on targeted products and/or services; review advertising trends, consumer surveys and other market research data; and develop advertisements or other written materials that are designed to persuade readers to make a purchase. Copywriters may also write publicity releases, promotional or informational booklets and sales promotion materials; or they may work on merchandising campaigns. They sometimes write radio and television commercials or trade journal articles about products or services. At times copywriters may be called upon to edit or rewrite existing copy. Copywriters may be assigned to a variety of accounts and must be versatile enough to adjust to each new product and medium and to vary the language and tone of each message.
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